1 March 2010 Lecture

1 March 2010 Lecture - 1 March 2010 Lecture Comparing...

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1 March 2010 Lecture Comparing Global Media Systems How Does Media Shape Society? Payne Fund Studies (1928) Bandura’s Bobo Doll Study (1961) What causes change in media media effects society affect media affects society What shapes the media? Question: who is supposed to own it? ; How is it typically funded? ; What is the relationship between the journalist and the government? ; What is the relationship between the journalist and the political parties? Examples: British Broadcasting Corporation (BBC) Nearly 40% of TV audience Dominates radio Monty Python, East Enders, BBC World Service Trusted news source for 75% of Britons Public Corporation under Royal Charter Funded by compulsory TV license fee *Notion here is we are above politics, don’t have the power to influence them Dutch “Pillarized” System (1950s-80s) NOS/Dutch Broadcasting Foundation—Main news program and sports KRO-Catholic Programming NCRV—Protestant programming VARA—Socialist programming AVRO—neutral liberal programming *Notion/assumption here is social groups have rights to have equal access to television Italian TV Eight national free channels; plus about 800 local TV channels Sylvio Berlusconi (Prime Minister) runs Media Set (private media conglomerate) Sylvio also runs Rai Uno (which consists of RAI 1—chirstian democrats, RAI 2 and RAI 3) How are we to make sense of these differences?
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Four Theories of the Press (1956) Siebert, Peterson & Four Theories of the Press Authoritarian Libertarian Social Responsibility
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1 March 2010 Lecture - 1 March 2010 Lecture Comparing...

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