8 February 2010 lecture

8 February 2010 lecture - 8 February 2010 Functions and...

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8 February 2010 Functions and Rituals of Mass Communication Carey, J Article (1989) “A cultural approach to communication” Transmission view of communication: o Sending messages over distances for the purpose of control o Communication affects/changes message receivers o Mass media expands possible scope of command Ritual View of Communication: o Communication acts as a sacred ritual that draws people together in fellowship and commonality, represents shared beliefs, and provides for the construction and maintenance or meaningful cultural world o Communication pleases those who partake o Mass media expands the possible scope of the community Media as Ritual: Near and Far Mass Communication, popular tastes, organized social action Great fear of mass media: Cause change for the worse o Ubiquity o Power of media to trick the public into adopting “foreign” values and behaviors o Deterioration of esthetic taste Great hope of mass media: Cause change for the better
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This note was uploaded on 10/21/2011 for the course COMM 125 taught by Professor Chompsky during the Spring '08 term at UPenn.

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8 February 2010 lecture - 8 February 2010 Functions and...

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