17 March 2010 Lecture

17 March 2010 Lecture - 17March2010Lecture 14:02

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17 March 2010 Lecture 14:02 Sexual Content on TV Increased Over Time Class 3-17 Paper 3-4 outside sources Sexual content on TV increased over time and is higher for TV shows watched by adolescents - 1998 (56%), 2005 (70%) Type of sexual content on TV Sexual content and consequences on TV - characters involved in sexual behavior rarely experience any negative consequences o 1% have a primary emphasis on sexual risk and responsibility themes o 27% of shows with intercourse-related content include a reference to safer sex/sexual risks Sex in other media - “sex” is the most common internet search term - 2/3 of all music videos contain sexual content - There were 260 million pornography-related websites on the internet in 2003, up from 14 million in 1998 - nudity/partial nudity among models in ads is increasing Impact of sexual media content on youth - first sexual intercourse occur earlier - higher risk to contract STDs - sexuality centered on genitals - Greater adhesion to stereotypes concerning sex roles
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Socialization of teenagers - adolescence= decisive stage in self-construction - young tend more influenced by peers than family - Teens self-reported learning - young teens (13-15): top source of info. about sexuality and sexual health= entertainment media - 40% teens (13-18): how to talk with their partners about sexual issues - o similar for HIV and STDs Parents say TV often sparks conversations with their kids about sexual issues Cognitive Effects of Media portrayals of sexuality - Greenberg and Hofschire (20000 posit 4 main effects of sexual media portrayals on viewers: o overestimation of the prevalence of certain sexual activates (eg multiple partners, unusual sexual behaviors)= (cultivation theory) o disinhibition- more liberal attitudes towards sexuality as it is portrayed o increased interest in sex o more info. and knowledge about sex Behavior effects can look at violent media (imitation, arousal, disinhibition…) Longitudinal study of TV, sexual behavior, & pregnancy among teens - longitudinal survey interviewed teens over time beginning in 2001
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- conducted content analysis of frequency of sexual content, portrayals of sexual risk, and sexual talk v. behavior in 23 popular TV shows with abundant sexual behavior - asked participants how often watched those 23 shows - demographics, psychosocial vars, deviant behavior etc. (tried to control for confounding factors) - Results: o adolescents who viewed more sexual content at baseline were more likely to initiate intercourse & progress t more advanced sexual activities in subsequent years o exposure to TV including talk about sex associated with same risks as TV that
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17 March 2010 Lecture - 17March2010Lecture 14:02

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