19 march reading write-up

19 march reading write-up - 1 Amber Scott Timothy Fallis...

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Amber Scott Timothy Fallis COMM 125 19 March 2010 Davidson, P. (1983) “The Third Person Effect in Communication” In communications it is not always most interesting to look at the impact on those who information is directed towards. Sometimes other people, third persons, assume that they will not be influenced by a particular situation. For example, many journalists believe their editorials have effects on other people’s attitudes, but not people like themselves. This situation is related to the “third-person effect hypothesis” discussed in the article. According to Davidson, the hypothesis predicts “Individuals who are members of an audience that is exposed to a persuasive communication will expect the communication to have a greater effect on others than on themselves.” This phenomenon is called the third person effect because third persons are involved form two observational standpoints. Davidson discusses a series of minor efforts to test the hypothesis; these efforts specifically tested the variant that an individual exposed to a persuasive communication via the mass media will see this communication
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19 march reading write-up - 1 Amber Scott Timothy Fallis...

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