22 February 2010 Lecture

22 February 2010 Lecture - 22 February 2010 Lecture-Framing...

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22 February 2010 Lecture--Framing, Agenda Setting, and Priming (Second Lecture) Cognitive Models -Framing -Schema FRAMING AGENDA SETTING & PRIMING SCHEMA STORAGE BIN Cognitive Model Network of Nodes and Connections Framing: Applicability Stronger the connection, easier to pull out information Framing can build connections between two separate concepts or ideas Frames can introduce a whole new idea of concepts Framing is strengthening concepts of ideas, emotions, etc that we already have Agenda Setting and Priming: Salience Makes node more prominent Need node that is connected but salient Node spreads to semantically similar concepts “Blowing up the nodes” Exercise 1. Healthcare—it’s been a prominent topic in the news lately 2. Paying for education—I’m a college student & am impacted by this issue currently 3. Economy Agenda Setting “The press…may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about”
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This note was uploaded on 10/21/2011 for the course COMM 125 taught by Professor Chompsky during the Spring '08 term at UPenn.

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22 February 2010 Lecture - 22 February 2010 Lecture-Framing...

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