22 February 2010 Lecture

22 February 2010 Lecture - 22 February 2010 Lecture-Framing...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
22 February 2010 Lecture--Framing, Agenda Setting, and Priming (Second Lecture) Cognitive Models -Framing -Schema FRAMING FRAMING & SCHEMA AGENDA SETTING & PRIMING SCHEMA STORAGE BIN Cognitive Model Network of Nodes and Connections Framing: Applicability Stronger the connection, easier to pull out information Framing can build connections between two separate concepts or ideas Frames can introduce a whole new idea of concepts Framing is strengthening concepts of ideas, emotions, etc that we already have Agenda Setting and Priming: Salience Makes node more prominent Need node that is connected but salient Node spreads to semantically similar concepts “Blowing up the nodes” Exercise 1. Healthcare—it’s been a prominent topic in the news lately 2. Paying for education—I’m a college student & am impacted by this issue currently 3. Economy Agenda Setting “The press…may not be successful much of the time in telling people what to think, but
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern