22 March 2010 Lecture

22 March 2010 Lecture - 22 March 2010 Lecture 09:02:00 ←...

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Unformatted text preview: 22 March 2010 Lecture 22/03/2010 09:02:00 ← Social Cognitive Theory ← ← Behaviorism • Version of learning theory • Rewards and punishment=conditioning • ← How Behaviorists View the Function of the Brain ← Are rats little people? • Give them a stimulus and you automatically get a response • But in people we don’t always get a one-one response ← Albert Bandura • Said we need to focus more on the cognition (brain) of individual ← Historical Development 1. Limitations of behaviorism 2. Observational learning theory (Bandura & Walters, 1963) • Social learning theory • Social Cognitive Theory ← Social Cognitive Theory • Principles of reinforcement and punishment fro behaviorism + • People learn by watching others + • Cognitive processes mediate social learning • ← “peoples levels of motivation…” ← Behaviorism Vs. Social Cognitive Theory • Behaviorists believe things happen to people and that they are controlled by external stimuli and standards •...
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22 March 2010 Lecture - 22 March 2010 Lecture 09:02:00 ←...

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