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Unformatted text preview: 22 March 2010 Lecture 22/03/2010 09:02:00 Social Cognitive Theory Behaviorism Version of learning theory Rewards and punishment=conditioning How Behaviorists View the Function of the Brain Are rats little people? Give them a stimulus and you automatically get a response But in people we dont always get a one-one response Albert Bandura Said we need to focus more on the cognition (brain) of individual Historical Development 1. Limitations of behaviorism 2. Observational learning theory (Bandura & Walters, 1963) Social learning theory Social Cognitive Theory Social Cognitive Theory Principles of reinforcement and punishment fro behaviorism + People learn by watching others + Cognitive processes mediate social learning peoples levels of motivation Behaviorism Vs. Social Cognitive Theory Behaviorists believe things happen to people and that they are controlled by external stimuli and standards...
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- Spring '08