Unformatted text preview: market in the early 1980s? And, equally if not even more important: is Starbucks position sustainable? What should the company do next to enhance its position in the market? (This is your problem – alternatives – solution bit. Please stay within the timeframe of the case study …) Originally written July 5 th 2005, revised September 1 st 2010...
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- Spring '07
- Starbucks Coffee, Howard Schultz, Pedro David Pérez