Tobacco - CommunityOutreachandTobacco DependenceTreatment

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Community Outreach and Tobacco  Dependence Treatment Amy C. Schmelzer, MS, MPH, CTTS Research Teaching Specialist Coordinator-Partnerships for a Tobacco-Free NJ, Middlesex County UMDNJ – Tobacco Dependence Program schmelam@umdnj.edu (732) 235-8220 October 1, 2009
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Outline Big Tobacco’s Community Outreach  Strategy Importance and Benefits of Quitting Ways to Quit Smoking Cessation Meds Counseling NJ Free Services
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Big Tobacco’s Community   Outreach Big Tobacco spends 15 billion dollars  per year  on marketing alone Money spent on marketing increased by  more than 95% from 1995 to 2005 Advertisements Giveaways Free Products Coupons
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Big Tobacco’s Advertisements Culturally sensitive materials Target population Ad placement
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Discouraging Quitting
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“Light” Cigarettes
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Epidemiology Leading cause of preventable death Contributes to 8 of top 10 causes of  death People continuing to smoke have a 50%  chance of dying from smoking
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Tobacco smoke Contents ( > 4000 compounds) Nicotine DEPENDENCE
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Toxins in Tobacco Smoke Carbon monoxide – blocks oxygen delivery Carcinogens Polycyclic aromatic hydrocarbons (PAH) Benzopyrenes 50,000 times as carcinogenic as saccharin Nitrosamines Others Ammonia (toilet bowl cleaner) Hydrogen cyanide (gas chamber) Sulfur dioxide (chemical bleach agent) Formaldehyde (embalming fluid) Arsenic (ant poison) Cadmium (car batteries) Acetone (nail polish remover) Napthalene (moth balls) Methane (swamp gas)
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Benefits of Quitting Symptoms Minutes-days: lower BP, lower carbon-monoxide, better 
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Tobacco - CommunityOutreachandTobacco DependenceTreatment

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