Lecture 17 - Baby Boomers

Lecture 17 - Baby Boomers - Baby Boomers Lecture 17...

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Baby Boomers Lecture 17
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Generations Lost Generation Silent Generation Baby Boomers Generation X Generation Y Generation Z
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Boomers - 1966
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Boomers Early 1946-1953 “Leading Edge” Late 1954-1964 “Generation Jones”
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Generational Preferences Baby Boomers Jonesers Gen X Woodstock Live Aid Lollapalooza Sputnik Apollo Challenger Drive-ins Drive-thrus Drive-bys Vietnam War Star Wars Persian Gulf War IBM Apple Microsoft The Graduate St. Elmo’s Fire Reality Bites Drink OJ OJ Runs OJ Walks The Cleavers Brady Bunch The Simpsons LSD Grass Ecstasy
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How Do They Differ Size Education Grew up in economic prosperity Enormous diversity Dramatic social upheaval
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McKinsey Study
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Loneliness 35% over age 45 are chronically lonely Increased from 20% in 2001 Loneliest are the late bloomers 45-49 – 43% 50-59 – 41% 60-69 – 32% Over 70 (not boomers) – 25% Demographics Medical Issues
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Social Networks Robert Putnam’s “Bowling Alone”
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This note was uploaded on 10/21/2011 for the course PUBLIC HEA 243 taught by Professor Smith during the Spring '11 term at Rutgers.

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Lecture 17 - Baby Boomers - Baby Boomers Lecture 17...

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