Operation - Supply chain process priorities how SCM...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Supply chain process priorities- how SCM operations are run over time Support product innovation and drive process innovation (interrelated) Innovation- both radical and incremental changes in process and products. Innovation is an important way to create new demand. Through the creation of new and improved products, firms can appeal to new market segments, or take business away from competitors. Response to emerging customer needs or create customer needs. Example is apple with combining existing technologies to make ipod. Flexibility- An operations ability to respond efficiently to changes in products, processes and competitive environments. Many types from short term labor flexibility to the ability to introduce products quickly in the long term. The specific methods chosen to improve flexibility should reflect how the firm competes. Flexibility is a means of coping with uncertainty. Enhancing flexibility requires cooperation of both inside and outside the firm. Sustainability and risk management- with sustainability the focus is on maintaining operations that are both profitable and non-damaging to society and the environment. Ex levis did life cycle of a pair of jeans to see impact. A primary focus of risk management is to build operations that anticipate and deal with problems resulting from natural events, social factors, economic issues, or technologic issues. Ex. Mattel recalled 9 million toys for fear of lead in paint. Sustainability and using green products can now be an order winner. Supply chain product priorities- customer’s problem to be “solved” …focus on outcomes customers experience directly. Quality- a products fitness for consumption in terms of meeting customers’ needs and desires. Assessment of how well customers’ expectations are met. Performance (superior attributes), features (unique attributes), conformance (no defects), reliability (long time to failure), durability (long useful life), aesthetics (appeal), service/support (intangibles), perceived quality (image). Order qualifier = minimum requirements.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern