02+The+Role+of+Theory

02+The+Role+of+Theory - TheRoleofTheoryin Communication...

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The Role of Theory in  Communication  Research Ron Sandwina, Ph.D. Communication Studies Department IUPUI
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Three General Types of Communication  Research Rhetorical-Historical-Critical (Humanistic) Qualitative (Empirical) Quantitative-Experimental (Empirical)
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Rhetorical-Historical-Critical  (Humanistic) This approach involves research based on methods derived from rhetorical and media theories. This approach involves examination of a particular person, a movement, or event. What do you think? Does humanistic research answers questions of fact? Value? Policy?
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Qualitative This approach involves research that “emphasizes the communication environment of interactants, allowing researchers to explore everyday social phenomena. ..” (Keyton, 2001, p.62). Qualitative research examines people in their natural, everyday environments, seeking to understand phenomenon from the perspective of the participants themselves.
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Quantitative-Experimental This approach involves research that involves numerical observation and measurement of phenomenon. Typically, people are not observed in their natural environment.
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Empirical Research Next we are going to focus solely on the goals of empirical research, with a particular emphasis on experimental-quantitative research, or what your textbook authors labelled “ scientific research.” We will have a separate discussion of humanistic research later.
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02+The+Role+of+Theory - TheRoleofTheoryin Communication...

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