10+Survey+Research

10+Survey+Research - ANINTRODUCTIONTO SURVEYRESEARCH Ron...

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AN INTRODUCTION TO  SURVEY RESEARCH Ron Sandwina, Ph.D. Communication Studies Department IUPUI
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Defined A survey is a systematic method of collecting information pertaining to a specific group, the purpose of which is find out how the group thinks, believes, and feels. Note : A survey focuses on groups, not individuals.
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How will data be collected? Face to Face Face to Face Advantages Best choice when seeking feelings and perceptions Best when visual displays must be shown Allows for probing Participants are motivated to give full, honest response Disadvantage: Interviewers must be skilled and trained Time consuming. Expensive.
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Telephone Telephone Advantages : Can be relatively short. Useful with large samples. Controlled sequence of questions. Some probing possible. Less expensive. Disadvantages : Not useful for detailed or complex material. Low motivation for participants to respond and give truthful responses. People may resent intrusion into their homes.
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This note was uploaded on 10/22/2011 for the course COMM G310 taught by Professor Sandwina during the Spring '09 term at IUPUI.

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10+Survey+Research - ANINTRODUCTIONTO SURVEYRESEARCH Ron...

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