Exam3StudyGuide

Exam3StudyGuide - using content analysis. The difference...

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STUDY GUIDE FOR EXAM 3 As the title suggests, the proceeding should serve as a guide. There may be exam questions that are not directly asked in this study guide, however, there are questions in the exam that are taken verbatim from the study guide. You are responsible for information in the textbook that was not discussed in class. There are four parts to the exam: true/false, multiple choice, matching, and short answer Content Analysis (Ch. 8 and class notes) Know the following key terms and concepts: Mutually exclusive; exhaustive Uses of content analysis Unit of analysis Levels of measurement (yes, once again) Possible short answer questions: Given a research question, be prepared to outline and detail the steps needed to answer it
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Unformatted text preview: using content analysis. The difference between manifest and latent content of communication. Experiment Research (Chs. 12 & 13 and class notes) Know the following key terms and concepts: Manipulation check Uses of experiment research Types of experiment research Extraneous variables Spurious relationships Blind;double-blind Factorial experiment Main effect; interaction effect Possible matching: If given a diagram be able to match the diagram to the type of experimental design it represents Possible Short answer items : Internal and External validity: Be able to define and give threats to each type of validity. How does one establish causality?...
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Exam3StudyGuide - using content analysis. The difference...

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