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Unformatted text preview: Fall 2010 2 Socio-Pyschological Emerged: early 1940s, during WWII • Scientific / objective • Controlled experiments • Cause-and-effect • Example: Carl Hovland • How opinions change and why • “Who says what to whom and with what effect” Cybernetic Emerged: early-to-mid 1940s / end of WWII • Focus on feedback and noise • Influenced by telecommunications • Maximize information transfer / Minimize information loss • Example: Shannon and Weaver Socio-cultural Emerged: late 1940s • Reality shaped by language / symbols • Example: Sapir-Whorf hypothesis • “Structure of culture’s language shapes what people think and do” (47) • U.S., Germany, Japan Phenomenological Emerged: 1950s – 1960s • How to establish and sustain strong relationships • Analyzing experience from standpoint of person living it • Position-taking and personal connection Ethical Tradition • Truth • Consequences • Understanding...
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- Fall '10
- Rhetoric, Carl Hovland, Early 1940s, Symbols mediate meaning, artful public speaking