CH4+Traditions+in+Communication+Theory - Fall 2010 2...

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G201: Intro to Communication Theory Fall 2010 1 THESE CLASS SLIDES PROVIDE A STARTING POINT FOR REVIEW. HOWEVER, THE BASIC INFORMATION HERE IS NOT ALL YOU NEED TO KNOW. THE DETAILED CONTENT IN THE BOOK AND WHAT WE DISCUSS IN CLASS IS MORE IMPORTANT THAN THIS OUTLINE. Please note: Traditions in Communication Theory Chapter 4 Practicality Comm = practical discipline Real people Everyday problems Rhetorical Emerged: 4 th century BCE … Greeks, Romans, Middle Ages, Renaissance … Persuasive, artful public speaking Strong arguments + beautiful language Examples: Sophists, Cicero, Dr. Martin Luther King, Jr. Critical Emerged: 1920s and 1930s, between WWI and WWII Correcting injustice and inequality due to: Language that perpetuates power imbalances Mass media messages “scientific” evidence for unjust norms Semiotics Emerged: early 1940s, during WWII Study of signs / symbols Symbols mediate meaning Meanings are in people
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G201: Intro to Communication Theory
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Unformatted text preview: Fall 2010 2 Socio-Pyschological Emerged: early 1940s, during WWII • Scientific / objective • Controlled experiments • Cause-and-effect • Example: Carl Hovland • How opinions change and why • “Who says what to whom and with what effect” Cybernetic Emerged: early-to-mid 1940s / end of WWII • Focus on feedback and noise • Influenced by telecommunications • Maximize information transfer / Minimize information loss • Example: Shannon and Weaver Socio-cultural Emerged: late 1940s • Reality shaped by language / symbols • Example: Sapir-Whorf hypothesis • “Structure of culture’s language shapes what people think and do” (47) • U.S., Germany, Japan Phenomenological Emerged: 1950s – 1960s • How to establish and sustain strong relationships • Analyzing experience from standpoint of person living it • Position-taking and personal connection Ethical Tradition • Truth • Consequences • Understanding...
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CH4+Traditions+in+Communication+Theory - Fall 2010 2...

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