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Unformatted text preview: Fall 2010 2 Socio-Pyschological Emerged: early 1940s, during WWII Scientific / objective Controlled experiments Cause-and-effect Example: Carl Hovland How opinions change and why Who says what to whom and with what effect Cybernetic Emerged: early-to-mid 1940s / end of WWII Focus on feedback and noise Influenced by telecommunications Maximize information transfer / Minimize information loss Example: Shannon and Weaver Socio-cultural Emerged: late 1940s Reality shaped by language / symbols Example: Sapir-Whorf hypothesis Structure of cultures language shapes what people think and do (47) U.S., Germany, Japan Phenomenological Emerged: 1950s 1960s How to establish and sustain strong relationships Analyzing experience from standpoint of person living it Position-taking and personal connection Ethical Tradition Truth Consequences Understanding...
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- Fall '10