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Unformatted text preview: advocate cognitive dissonance theory and still maintain a positive view of humans and the process of influence? Are the great majority of humans mere pigeons, readily handled by the elite cognitive dissonance spets among us? Does successful persuasion constitute nothing more honorable or value-centered than cagily controlling behavior, stimulating the rationalization process in others by dropping the right-sized reward at the right moment? 8. On the other hand, it is important to stress moments when knowledge and theory building work against the grain of received wisdom. Generate a short list of important ideas, hypotheses, or theories that were originally considered bizarre, heretical, or nonsensical (in other words, they created cognitive dissonance)....
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- Fall '10
- Cognitive Dissonance, Leon Festinger