CH16+Cognitive+Dissonance+Theory

CH16+Cognitive+Dissonance+Theory - G201 Intro to...

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G201: Intro to Communication Theory Fall 2010 1 Cognitive Dissonance Theory Leon Festinger Distressing mental state Caused by contradiction Knowledge / behavior / opinion don‟t align What is cognitive dissonance? Causes change in behavior or belief EX: smoking Smoking is dangerous X I smoke What is cognitive dissonance? Trivialize or deny “warnings against smoking are sketchy / unproven” Remind of positives “smoking relaxes me” Reframe and refocus “I‟m only a moderate smoker” How do we manage it? Why we love dogs, eat pigs, and wear cows Selective exposure Reassurance Minimal justification for action 3 ways we reduce dissonance
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G201: Intro to Communication Theory Fall 2010 2 Selective Exposure Reassurance for postdecision dissonance Change attitude by offering minimal incentive to change behavior Behavior attitude $1 / $20 Minimal justification hypothesis “Fake it „till you make it”
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This note was uploaded on 10/22/2011 for the course COMM G201 taught by Professor Rossing during the Fall '10 term at IUPUI.

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CH16+Cognitive+Dissonance+Theory - G201 Intro to...

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