CH21+The+Rhetoric

CH21+The+Rhetoric - Ethos (character, intelligence, virtue)...

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G201: Intro to Communication Theory Fall 2010 1 The Rhetoric Aristotle “Rhetoric” Connotations: Positive or negative? Favorable or unfavorable? Where do you hear this term? Aristotle’s Rhetoric Systematic, almost scientific, exploration of Speech Speaker Audience Template for most public speaking classes Rhetoric “the ability, in each particular case, to see the available means of persuasion.” Speech Situations Forensic Right / wrong Innocent /guilty Ex: courtroom Deliberative Future courses of action Ex: political Epideictic Praise and blame Virtuous and evil Ex: ceremonial Rhetorical Proof Logos Ethos Pathos
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G201: Intro to Communication Theory Fall 2010 2 Rhetorical Proof Logos (logic and reason)
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Unformatted text preview: Ethos (character, intelligence, virtue) Pathos (emotion) LOGOS Enthymeme Example LOGOS: Enthymemes Incomplete version of a syllogism (argument) All people are created equal. I am equal to other people All people are created equal. [I am a person. Therefore,] I am equal to other people Enthymemes ETHOS Intelligence Character Goodwill toward audience PATHOS G201: Intro to Communication Theory Fall 2010 3 RHETORIC ability to discover available means of persuasion In what situations? Forensic Deliberative Epideictic Using what proof? Logos Enthymeme Example Ethos Perceived Intel igence Virtuous Character Goodwil Pathos Five Canons of Rhetoric Invention Arrangement Style Delivery Memory...
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This note was uploaded on 10/22/2011 for the course COMM G201 taught by Professor Rossing during the Fall '10 term at IUPUI.

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CH21+The+Rhetoric - Ethos (character, intelligence, virtue)...

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