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Unformatted text preview: • Ethos (character, intelligence, virtue) • Pathos (emotion) LOGOS • Enthymeme • Example LOGOS: Enthymemes • Incomplete version of a syllogism (argument) ▫ “All people are created equal. I am equal to other people” ▫ “All people are created equal. [I am a person. Therefore,] I am equal to other people” Enthymemes ETHOS • Intelligence • Character • Goodwill toward audience PATHOS G201: Intro to Communication Theory Fall 2010 3 RHETORIC ability to discover available means of persuasion In what situations? Forensic Deliberative Epideictic Using what proof? Logos Enthymeme Example Ethos Perceived Intel igence Virtuous Character Goodwil Pathos Five Canons of Rhetoric • Invention • Arrangement • Style • Delivery • Memory...
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- Fall '10
- Rhetoric, rhetorical proof, available means