CH22+Dramatism

CH22+Dramatism - G201: Intro to Communication Theory Fall...

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G201: Intro to Communication Theory Fall 2010 1 KENNETH BURKE STRONG connections to: Bormann Mead Pearce & Cronen Aristotle and more … BURKE “language is a strategic human response to a specific situation” (Griffin, 289) “clusters of words” are “dances of attitudes” (Griffin, 289) Words we use reveal MOTIVES and ATTITUDES THREE MAJOR CONTRIBUTIONS Identification Persuasion Dramatistic Pentad Guilt – Redemption – Victimage IDENTIFICATION You cannot persuade without identification CONSUBTANTIAL (root word: substance) personal experience beliefs physical traits / characteristics language occupation and so on
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G201: Intro to Communication Theory Fall 2010 2 IDENTIFICATION Overlap of “substance” = identification = persuasion Persuasive communicator uses symbols / language to create “consubstantiality” EXAMPLES Clothing Christine O’Donnell – “I’m You” DRAMATISM “life is not like a drama; life is a drama” (Griffin, 289)
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CH22+Dramatism - G201: Intro to Communication Theory Fall...

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