CH25+Semiotics

CH25+Semiotics - Fall 2010 5 Semiotics and Myths Signifier...

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G201: Intro to Communication and Culture Fall 2010 1 Semiotics Roland Barthes
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G201: Intro to Communication and Culture Fall 2010 2 BOSTON BOSTON
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G201: Intro to Communication and Culture Fall 2010 3 BOSTON BOSTON BOSTON BOSTON BOSTON BOSTON
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G201: Intro to Communication and Culture Fall 2010 4 Semiotics Studying social creation of meaning Analyzing anything that stands for something else How signs mediate meaning Semiotics Signifier Signified Sign Semiotics Boston History, sports, music, New England, etc… Sign Semiotics Signifier Signified Sign SOCIAL SYSTEM Semiotics and Myths Denotative vs. Connotative signs Semiotics and Myths “It’s not over ‘til the fat lady sings.” (see p. 332)
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G201: Intro to Communication and Culture
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Unformatted text preview: Fall 2010 5 Semiotics and Myths Signifier Signified Sign Signifier Signified Sign CONNOTATIVE DENOTATIVE Semiotics and Myths Boston History, sports, New England, etc… Sign Signifier / City of Boston and the “Patriots” and Faneuil Hal , 4 th of July etc… Love of Country, Valorizing “fore-fathers,” honoring history Deep rooted patriotism and pride CONNOTATIVE DENOTATIVE Semiotics and Myths • Be Like Mike Semiotics and Myths • Nissan Car Advertisement G201: Intro to Communication and Culture Fall 2010 6 Semiotics and Myths • “Fantasized Themes” and “artificial effects”(Kim), see p. 330 • What “fantasized themes” does advertising try to sell us in addition to products?...
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CH25+Semiotics - Fall 2010 5 Semiotics and Myths Signifier...

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