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Unformatted text preview: Fall 2010 2 Maintaining power and manufacturing consent for current power relationships Process by which one social class maintains status-quo by persuading underpowered classes to accept way of life American Dream & Success ◦ Gatorade “Be Like Mike” ◦ Extreme Home Makeover ◦ Dangerous Minds / Freedom Writers ◦ American Idol ◦ Radio Disney’s “Next Big Thing” Dominant readings Negotiated readings Oppositional readings...
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This note was uploaded on 10/22/2011 for the course COMM G201 taught by Professor Rossing during the Fall '10 term at IUPUI.
- Fall '10