CH27+Agenda-Setting+THeory+DQs

CH27+Agenda-Setting+THeory+DQs - G201: Comm Theory...

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G201: Comm Theory – Discussion Questions ( continued on reverse ) AGENDA-SETTING THEORY (Maxwell McCombs & Donald Shaw) 1. What characteristics of McCombs and Shaw’s theory mark their research as an “objective approach” to theory? 2. How did McCombs and Shaw demonstrate that the public agenda was largely determined by the news the media covered? 3. What is issue “salience”? Think of a current example. 4. What is issue “framing?” Think of a current example.
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Unformatted text preview: G201: Comm Theory Discussion Questions 5. What characteristics / variables does agenda-setting theory not account for? 6. How do you think the shifting media environment (or ecology) impacts Agenda-Setting theory? Think about where people turn for news? Does everyone turn to the same few sources? How might the internet, blogging, twitter, and so on alter this theory?...
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CH27+Agenda-Setting+THeory+DQs - G201: Comm Theory...

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