My Correspondence--Bad News and Persuasive (2)

My Correspondence--Bad News and Persuasive (2) - Business...

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Business correspondence
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Bad-news letters
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What constitutes bad news? A message your audience will not like Loss of time Loss of money Loss of freedom Increase in work A psychological wound
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Strategies for communication? Grapevine Public announcement Phone call Correspondence Personal visit
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Objectives Say no clearly Retain goodwill
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Strategies Direct organization If the matter is routine If little emotion is involved If the relationship between the writer and reader is extreme (either good or bad) Indirect organization If the matter is significant If emotions are high
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Direct Organization Give the bad news up front Give your reasons Close with best wishes and possibly other options
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Indirect organization Use a buffer (neutral, relevant, short) Transition to the decision Offer support for the decision Show reader benefit Use passive voice if desirable Select positive words Use subjunctive mood Close with best wishes/other options
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Make a goodwill hamburger! Source: http://hubpages.com/hub/How-to-Write-a-Bad-News-
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My Correspondence--Bad News and Persuasive (2) - Business...

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