My Visual Design and Editing, class 10_1

My Visual Design and Editing, class 10_1 - Marriott School...

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Unformatted text preview: Marriott School of Management designing and editing Messages Marriott School of Management Agenda Designing—HATS Editing – COWD and DOCS Marriott School of Management visual design Avoid the deathly “gray page” Package your text attractively Before After Marriott School of Management Visual Design H eadings A rt T ypography S pace Marriott School of Management Visual Design Headers − Increase information access and navigation − Reveal the information hierarchy structure H eadings A rt T ypograph y S pace Marriott School of Management Visual Design H eadings A rt T ypograph y S pace Business Art Who? Photo, organization chart What? Line drawing, photo, concept map Where? Map When? Flow, Gant charts, timeline How much? Line chart (over time), bar chart (compare) How? Process chart, drawing, model Why? Cause and effect illustration Marriott School of Management Visual Design Remember to: 1. Introduce with a statement in the text 2. Insert the visual and label it 3. Interpret the visual in the text Always attribute your data and art sources! (Usually, use a small font under your art to do this.) H eadings A rt T ypograph y S pace Marriott School of Management Visual Design H eadings A rt T ypograph y S pace TYPOGRAPHY Professional fonts • Times New Roman • Palatino • Arial • Adobe Garamond • Helvetica • Century Gothic • Futura Unprofessional fonts • Comic Sans • Papyrus • Bradley Hand Marriott School of Management Visual Design H eadings A rt T ypograph y S pace TYPOGRAPHY − Two types • serif (Times) • sans serif (Helvetica) Marriott School of Management Visual Design H eadings A rt T ypograph y S pace TYPOGRAPHY − Typically use only two fonts; often san serif for headings, serif for body text.headings, serif for body text....
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This note was uploaded on 10/23/2011 for the course M COM 320 taught by Professor Willardson during the Fall '11 term at BYU.

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My Visual Design and Editing, class 10_1 - Marriott School...

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