Psych 341-Automaticity & Implicit Cognition

Psych 341-Automaticity & Implicit Cognition -...

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Caitlin Dekker Psych 341 Sec 1 Greenwald et al. (1998) 1. What are implicit attitudes? -Implicit attitudes are automatic actions or judgments without the performer’s awareness of that causation. 2. Conceptually speaking (rather than giving the procedural details), how is the IAT supposed to capture implicit attitudes? -The IAT measures implicit attitudes of participants by their automatic evaluation of word association. By associating Black or White names with different words or actions, they measure participants’ automatic response whether it is correct or incorrect based on their instructions. 3. How does the IAT work, procedurally? -The first step determines target-concept discrimination by having participants distinguish between Black or African-American names and White or Europeans names. Second, attribute dimension is determined by another two-category discrimination of categorizing words as pleasant or unpleasant. The third step is combining the first two steps, alternating them for each trial. Fourth, the participant is given a reversal of response assignments and lastly, they combine the attribute discrimination with the reversed target discrimination. Participants should find either the third or fifth step to be easier which shows their implicit attitudes. 4. What research design was used in the three experiments (just briefly describe what the researchers were trying to do in each experiment, and how they were trying to do it)? -Experiment 1 used the IAT to asses implicit attitudes of two pairs of target attitude concepts that were thought to have uniform evaluations across participants. Experiment 2 used the IAT to detect expected universal evaluative associations using discriminate differences between Japanese and Korean Americans in their evaluative association between Japanese and Korean ethnic groups. They assumed that there would be typical positive-in-group attitudes and negative-out-group attitudes.
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Psych 341-Automaticity & Implicit Cognition -...

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