Marketing Communications

Marketing Communications - Advertising Awareness and...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Communications
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Communications Key objectives Effectiveness of a Marketing Communication effort Different types of promotional methods
Background image of page 2
Marketing Communications Key objective?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Customer Response Index
Background image of page 4
Causes of Low Levels of CRI
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Advertising Awareness and Message Frequency Advertising Awareness and Message Frequency Building Customer Awareness and Comprehension Message Frequency and Message Awareness Types of promotional methods...
View Full Document

This note was uploaded on 10/21/2011 for the course MARK 3339 taught by Professor Samaraweera during the Spring '11 term at University of Houston.

Page1 / 8

Marketing Communications - Advertising Awareness and...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online