Marketing Communications

Marketing Communications - Advertising Awareness and...

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Marketing Communications
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Marketing Communications Key objectives Effectiveness of a Marketing Communication effort Different types of promotional methods
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Marketing Communications Key objective?
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Customer Response Index
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Causes of Low Levels of CRI
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Unformatted text preview: Advertising Awareness and Message Frequency Advertising Awareness and Message Frequency Building Customer Awareness and Comprehension Message Frequency and Message Awareness Types of promotional methods...
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Marketing Communications - Advertising Awareness and...

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