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Unformatted text preview: weaknesses of the business unit in dealing with these issues. • Objectives – Specify goal(s) to be accomplished. • Plan of action - Target market segment to be pursued- Specific actions to be taken with respect to the 4ps.- Who is responsible for each action, when the action will be implemented, how much is budgeted for each action • Projections of profit and losses – Presents the payoff of the plan. Revenues and expenses • Controls - discusses how would you monitor progress?...
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- Spring '11
- Marketing, target market segment, key market segments, quick management review