Marketing Plan - weaknesses of the business unit in dealing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Plan Executive summary  – Presents a short overview of issues, objectives,  strategy and actions incorporated in the plan and their expected outcome for  quick management review Current situation and trends  – Summarizes relevant background  information on market, competition and the macro environment including  trends, size and growth rate of key market segments Performance review  – Discuss the past performance of the product Key issues  – Identify main opportunities and threats to the product that the  plan must deal with in the coming year. The relative strength and 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: weaknesses of the business unit in dealing with these issues. Objectives Specify goal(s) to be accomplished. Plan of action - Target market segment to be pursued- Specific actions to be taken with respect to the 4ps.- Who is responsible for each action, when the action will be implemented, how much is budgeted for each action Projections of profit and losses Presents the payoff of the plan. Revenues and expenses Controls - discusses how would you monitor progress?...
View Full Document

This note was uploaded on 10/21/2011 for the course MARK 3339 taught by Professor Samaraweera during the Spring '11 term at University of Houston.

Page1 / 2

Marketing Plan - weaknesses of the business unit in dealing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online