This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: weaknesses of the business unit in dealing with these issues. Objectives Specify goal(s) to be accomplished. Plan of action - Target market segment to be pursued- Specific actions to be taken with respect to the 4ps.- Who is responsible for each action, when the action will be implemented, how much is budgeted for each action Projections of profit and losses Presents the payoff of the plan. Revenues and expenses Controls - discusses how would you monitor progress?...
View Full Document
This note was uploaded on 10/21/2011 for the course MARK 3339 taught by Professor Samaraweera during the Spring '11 term at University of Houston.
- Spring '11