Syllabus - MARK3339 MarketingStrategyandPlanning Spring2011...

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Instructor : Manoshi Samaraweera Time : 9.00 am – 1.00 pm; Mon, Tue, Wed, Thurs, Fri. The class will meet from 3 rd January 2011 to 14 th January 2011. Office : 385K - Melcher Hall Office hours : Please send an email requesting an appointment and we can arrange for a time that works for both of us E-mail : Phone : 713-743-4578 COURSE OVERVIEW AND OBJECTIVES Let me start off by reminding you that this is a witerim course. We have to cover a lot of material within a very short period of time. So please be prepared to work very hard. On the bright side though, you only have to break your neck only a very short time – two weeks and you will be done. During this course we will look at a framework Marketing Managers can use to make important marketing decisions. We will look at real world questions like - does our company have a good customer focus? How should we evaluate our employees? What market segments should we focus on? How should we position our product? …etc. At the end of this course you should (a) know key strategic concepts you need to consider when making a marketing decisions and (b) to be able to apply these concepts in a real world setting. This class will also provide you with an opportunity to (c) improve your ability to communicate in a professional manner and (d) learn how to work together as a team. Required: The course packet containing cases to be discussed in class – available at the University Bookstore. Recommended: Roger J. Best (2008),
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This note was uploaded on 10/21/2011 for the course MARK 3339 taught by Professor Samaraweera during the Spring '11 term at University of Houston.

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Syllabus - MARK3339 MarketingStrategyandPlanning Spring2011...

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