Chapter 15 Journalism

Chapter 15 Journalism - Chapter 15 Media Effects and...

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Chapter 15 Media Effects and Cultural Approaches to Research
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Music Minute Big Mamma Thornton Big Mama Thornton , born Willie Mae Thornton in 1926. Big Mama taught herself drums and harmonica when she was 14. After years of performing in 1952 she recorded her song Hound Dog which, three years later, became a monster hit for a skinny white kid named Elvis Presley. She also wrote Ball And Chain , later to be a huge hit for Janis Joplin. Big Mama, of course, was five times the singer of either one of them. Six feet tall and weighing 350 pounds, hard livin' and hard drinkin' took their toll on this great blues singer and she died in 1984 at age 57. http://www.youtube.com/watch?v=5XUAg1_A7IE
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Are you too violent? The 1966 TV movie The Doomsday Flight The 1994 movie Natural Born Killers , The 1995 movie The Basketball Diaries The video game Doom Neo-Nazi Web sites Each accused of leading to dangerous copycat incidents and tragedies, renewing debates on the suggestive power of visual imagery and screen violence.
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Media Effects Research Behavioral science’s attempt to understand, explain, and predict the impact of mass media on individuals and society. Are you violent because you watch violent TV? If watching violence and acting aggressively are correlated, this does not prove that watching causes the aggression. It may be, for instance, that aggressive people seek out violent programs. Even if watching a violent program does increase aggressiveness, this may be only a short-term phenomenon. Think how you feel after watching professional wrestling, QT, Football or a Lifetime Movie starring Jennifer Lopez
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Do you live in a Brave New World? What does the media do to us? How does it do it to us? Do we care if it does it? Can we fight the powers that be?
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Early Explanations of Media Effects Historical, economic, and political factors influence media industries, making it difficult to develop systematic theories to explain communication. 1. The Hypodermic-Needle Model Media shoots effects directly into unsuspecting victims.
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