CASE13_Grocers - GROCERS I . DISCUSSION QUESTIONS, CASE...

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GROCERS I. DISCUSSION QUESTIONS, CASE INTRODUCTION AND KEY POINTS Introduction The case introduces the history, position and performance of four of the most recognized names in the grocery industry: Kroger’s, Safeway, Costco & Whole Foods. Although each of these firms competes in the grocery industry, the case outlines exactly how each grocer offers a slightly different value and how successful they’ve been implementing their strategic objectives. More specifically, the case asks you to consider each firm’s executive compensation package. Is the executive compensation in-line with the firm’s overall objectives. Why? In what way(s) would you suggest each grocer adjust their executive compensation plans in order to better align executive performance with overall firm performance? Summary of key learning points and strategic issues 1. What are key performance indicators (KPI’s) when evaluating compensation packages? How are they dependent on (or independent of) a firm’s strategic objectives. 2. In mature industries, like the grocery industry, how do you identify underserved segments? 3. Where in the value-chain is a firm able to significantly differentiate itself? How does that differentiation affect a firm’s appearance? 4. How exactly do firms within the same broad industry compete with each other? In what ways are they not competing with each other? 5. What opportunities for growth/expansion to firms have within a mature industry? 6. How has innovation been used effectively throughout the development of an industry? Why? Discussion Questions 1. Perform a STEEP analysis to understand the general environment facing the grocers in the case. How will the firms be affected by external factors? 2. Use Porter’s Five Forces Model to analyze the grocery industry in the US. Given this analysis, is the industry attractive or unattractive? 3. How do the grocers in the case measure up against each other? Are they all direct/immediate competitors? 4. What are each grocer’s main capabilities? Do they have a core competence? 5. Create a SWOT analysis to understand the grocer’s respective strengths and weaknesses. Do any of them have a sustainable competitive advantage? Is so, what is the source? 6. What is each grocer’s business-level strategy? Is the strategy appropriate to offset the forces in the industry? Do you recommend any changes and/or foresee any challenges? G R O C E R S | 1
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GROCERS II. EXTERNAL ENVIRONMENT ANALYSIS Summarize the external environment, including conditions in the general, industry, and competitor environments. a. The General Environment Definition: The general environment is focused on the future and can be analyzed by considering the STEEP framework: Social/demographic, Technological, Economic, Environmental/geographic and Political/legal/governmental factors at play. 1.
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CASE13_Grocers - GROCERS I . DISCUSSION QUESTIONS, CASE...

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