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Unformatted text preview: Chapter 13: Strategic Entrepreneurship Chapter 13 Strategic Entrepreneurship KNOWLEDGE OBJECTIVES 1. Define strategic entrepreneurship and corporate entrepreneurship. 2. Define entrepreneurship and entrepreneurial opportunities and explain their importance. 3. Define invention, innovation, and imitation and describe the relationship among them. 4. Describe entrepreneurs and the entrepreneurial mind-set. 5. Explain international entrepreneurship and its importance. 6. Describe how firms internally develop innovations. 7. Explain how firms use cooperative strategies to innovate. 8. Describe how firms use acquisitions as a means of innovation. 9. Explain how strategic entrepreneurship helps firms create value. CHAPTER OUTLINE Opening Case The Continuing Innovation Revolution at Amazon: The Kindle and E-Books ENTREPRENEURSHIP AND ENTREPRENEURIAL OPPORTUNITIES INNOVATION ENTREPRENEURS INTERNATIONAL ENTREPRENEURSHIP INTERNAL INNOVATION Incremental and Radical Innovation Strategic Focus Competitiveness and Innovation: Are We Experiencing a Paradigm Shift? Autonomous Strategic Behavior Induced Strategic Behavior IMPLEMENTING INTERNAL INNOVATIONS Cross-Functional Product Development Teams Facilitating Integration and Innovation Creating Value from Internal Innovation INNOVATION THROUGH COOPERATIVE STRATEGIES Strategic Focus All in a Twitter about My Space in order to be Linked in to the Book of Faces: The Social Networking Phenomenon INNOVATION THROUGH ACQUISITIONS CREATING VALUE THROUGH STRATEGIC ENTREPRENEURSHIP SUMMARY REVIEW QUESTIONS EXPERIENTIAL EXERCISES VIDEO CASE NOTES 13-1 Chapter 13: Strategic Entrepreneurship LECTURE NOTES Chapter Introduction : This chapter helps to identify ways in which entrepreneurial insights and activities can be harnessed in large firms. The principles identified here may certainly help students see how this can be accomplished. In many ways, students are very motivated by the topic, since it highlights the ways in which an attractive mind-set (entrepreneurship) can be applied to what some students see as the less exciting corporate world. OPENING CASE The Continuing Innovation Revolution at Amazon: The Kindle and E-Books Amazon.coms product offering have greatly expanded over the years and it has implemented numerous innovations in processes and approaches to marketing. A recent innovation is the Kindle, which provides easy access to download, store, and read any of the 285,000 e-books available from Amazon. The Kindle was first introduced in 2007, and two newer versions were introduced in 2009. These new versions, which are ultra-thin and allow for the translation of text to voice, have been wildly popular. 2009 sales were strong at a time when most consumers were cutting back on purchases....
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- Spring '11