Product strategy

Product strategy - :Product strategy Nestle is well known...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Product strategy : Nestle is well known for its good brands and high quality products. Mixology's juice is classified under consumers' products as they are directly consumed by the purchasers and used in other operations. Juice is a non durable good and can be classified under the convenience product (FMCG) because they are low priced products and do not involve much effort and consumers can find juice almost everywhere . The core product of Mixology will be providing the basic benefits a consumer needs from the juice which is satisfying their need when they are thirsty. The augmented product is that the bottle of juice will be large : 300 ml. and it is apart of a credible brand which is Nestle . Product Quality : Since Nestle is best known for its offering a high and trusted quality of products,we hope that we will maintain the same quality when we introduce our new brand Mixology in order to satisfy our customers and obtain an advantage over our competitor . Nestle's Product Width and Depth
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Product strategy - :Product strategy Nestle is well known...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online