final project - The Image of Moroccan Sportswomen given by...

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The Image of Moroccan Sportswomen given by Media English Composition II April 11 th , 2005 Nowadays, Moroccan women are experiencing a revolution. They have started to be released from the old image of a perfect housewife, staying at home, cleaning her house, taking care of her children, waiting for her husbands’ coming, and fulfilling all his
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needs. Moroccan women are becoming modern and appearing more like emancipated European women than their grandmothers. In other words, Moroccan women are shedding their traditional domestic life and have become people who can hold responsibilities. We see women working as pilots, policewomen, judges, journalists, and political advisors. As in the United States and Europe, Morocco is on its way of democratization through the liberation of women. However, I firmly believe that Morocco has missed an important phase for its women’s liberation, creating a gap for the development of Moroccan women. Let me explain. In the Western world, the feminist movements contribute to change the mentality and stereotypes of people concerning a woman, which leads to the equality of rights between men and women. Naomi Wolf (1992) refers to the seventies, known as “the rebirth of feminism”, when “Western women gained legal and reproductive rights” (p.9). In contrast, Morocco does not seem to pay much attention to feminist movements during that time, but has been influenced by European changes due to the women’s civil rights associations. Morocco has “imitated” the Western model of emancipated women rather than fight for their rights. Morocco has not experienced the numerous feminist manifestations, unlike the United States and Europe. Therefore, the political and social changes experienced in Western world due to feminism did not completely reach Morocco. Furthermore, Morocco has still conserved its conservative way of thinking concerning women especially through the media. Media represents a means of communication that helps to unify people’s opinions since it covers a large part of the Moroccan population. Moreover, it does not only promote a negative image of Moroccan women but it also reinforces this image. One of the most followed events in Morocco is 2
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sporting events where images from media have a large impact, and where the introduction of women is still in its primary phases. My research focuses on the images sent by the media regarding Moroccan sportswomen and their impacts on the whole society. By discussing, analyzing, and describing two different advertisements and the language use, priority ranking, degree coverage while commenting women in sports, I support my position against the sexist media coverage of women performances in sports. Advertisements that involve sportswomen and sportsmen reveal the degrading
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final project - The Image of Moroccan Sportswomen given by...

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