Social influence & cogniition Fall 2008

Social influence & cogniition Fall 2008 - Social...

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What you should know Factors affecting: Conforming Obedience to authority Helping behavior Attitude change Persuasion
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The stimuli used in Asch’s Conformity Experiment
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The only real subject
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1. If the subjects could make their perceptual judgement privately, then much less conforming of judgments to group norm. Conclusion: a normative influence was at work. Normative influence : “The class of social influences that derives from people’s concern about what others will think of them in they behave in a certain way or express a certain belief” (Gray, Glossary). 2. Difficulty of the task: a difficult perceptual task produced less conforming to group judgment. 3. Peer influence: presence of a dissenting ‘subject’ greatly reduced conforming. What Affected Conforming in Asch’s experiment?
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“ … evidence suggests that some of the same neural machinery recruited in the experience of physical pain may also be involved in the experience of social separation or rejection .” The “CyberBall” experiment: accidental exclusion and deliberate exclusion. Relation to “social emotions”
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Purpose : to extend the Asch conformity experiment to social behavior. Can ordinary people be persuaded to apply severe physical punishment to another person? “If X tells Y to hurt Z, under what conditions will Y carry out the commands of X, and under what conditions will he refuse?” Method : paid volunteers, disguised experiment (deception). Basic Result : a relatively high degree of compliance with extreme commands can be induced. This was replicated in several countries and cultures. Milgram’s Experiments on Obedience
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The subject The Subject
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Milgram experiment: an actual testing session
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“Emotional distance” of victim Salience of authority Institutional prestige Peer influence Principles illustrated: Foot-in-the-door, “slippery slope”,
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This note was uploaded on 10/22/2011 for the course PSYC 100 at USC.

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Social influence & cogniition Fall 2008 - Social...

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