Summary_3_Baudrillard - 1 Summary 3 Baudrillard Summary...

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1 Summary 3 – Baudrillard Summary Jean Baudrillard discusses the interaction between reality, symbols and society. Simulacra and Simulation is most known for its discussion of images, signs, and how they relate to the present day. Baudrillard claims that modern society has replaced all reality and meaning with symbols and signs, and that the human experience is of a simulation of reality rather than reality itself. He argues that the days do not exist anymore where signs conveyed simple and clear meaning. Because of mass media consumer goods take on multiple meanings or have no stable meaning at all. An example of this is "imagistic advertising" – rather than focus on clear-cut evaluation as to price and quality of a product, imagistic advertising encourages emotional engagement as well as unconscious desires and compels consumers to organize and find identity in cultural products. The simulacra that Baudrillard refers to are signs of culture and media that create the perceived reality. In Baudrillard’s Simulacra and Simulations, he theorizes the emergence of a new theory of signification, one that resembles the Saussurean system of signs in reverse. Baudrillard’s theory of simulation, which holds that the ordering of the basic elements of signs, usually
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This note was uploaded on 10/23/2011 for the course SOC 169 taught by Professor Maryan during the Spring '10 term at UC Riverside.

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Summary_3_Baudrillard - 1 Summary 3 Baudrillard Summary...

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