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Unformatted text preview: Case Critique: Black Fly Beverage Company Inc( Richard Ivey School Of Business, University Of Western Ontatio Case Critique: BLACK FLY BEVERAGE COMPANY INC Black fly is enjoying a comfortable growth, their product has been well received by consumers and they have also benefited from positive feedback from the media. Now would then be a very good time to undertake an expansion as the company would take advantage of the momentum and exposure it currently has to introduce new products or features to the market. Lets evaluate the different options available to Black fly. First Alternative: Launching a new Flavour: Launching a new flavour of an existing product has been the most common expansion initiative taken by companies in the food and beverage industry. It is a conservative approach as it usually does no require a significant investment mostly because it benefits from economies of scale and often does not require any new equipment for the production as it is the case with Black fly...
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- Fall '09