BUS1220MarketingReportExhibits

BUS1220MarketingReportExhibits - Packaging Freezer...

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Exhibit 1 POPULATION BY TARGET MARKET Women (24-54) Students (18-24) Jewish Community (All Ages) (45% x 32,000,000)/2 =7,200,000 16% x 32,000,000 =5,120,000 1% x 32,000,000 =320,000 Exhibit 2 SENSITIVITY ANALYSIS MSP($/cas e) Grocery Stores Wholesaler s Mass Merchandisers ISRAEL B/E(trays/store 1 ) RSP($/tray ) B/E RSP B/E RSP 38.35 513 4.18 51282 2.87 4799 2.99 42.50 303 4.66 30303 3.19 1839 3.33 47.99 203 5.23 20202 3.59 1048 3.74 CHINA B/E(trays/store) RSP($/tray ) B/E RSP B/E RSP 38.35 203 4.18 20202 2.87 964 2.99 42.50 158 4.66 15873 3.19 729 3.33 47.99 106 5.23 10582 3.59 561 3.74 Exhibit 3 PROJECTED PROMOTIONAL BUDGET 2006 1 1 Assumption of 1000 grocery stores was made based on a store search on the company website. Toppits: Where to buy. http://www.toppits.com/secure/index_en.php. 10
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INITIATIVE ACTUAL BUDGET REMAINING Total budgeted allocated Initiatives undertaken: Sampling ($1000/demo x 8 demos/Dec + $750/demo x 4 demos/mos x 11 mos; use rest toward coupon) Magazines ($3000/issue x 12issues/year) Radio ($290/30sec spot x 5 weekdays/mos x 12mos)
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Unformatted text preview: Packaging Freezer placement Website design Wal-Mart advertising TOTAL $ 200,000 40,000 36,000 20,000 20,000 19,000 15,000 50,000 __________ $ 200,000 __________ $ 0 Exhibit 4 SAMPLE NEW FREEZER 11 Source: www.ACityDiscount.com Exhibit 5 PROJECTED INCOME STATEMNT FOR CUBE BUSINESS For the fiscal year ending November 30, 2006 Revenu e Sales 25% growth from 2005 $ 2,451,931 Less: Cost of Sales 75% of sales $ 1,838,948 Gross Profit 612,98 3 Sales Expenses: Rent same $ $ 20,000 Salary same $ 150,000 Benefi ts same $ 37,500 Broker s same $ 40,000 Promotions same $ 200,000 Travel same $ 10,0 00 $ 457,500 Adminis tration expense s: Insurance same $ 8,000 Depreciation same $ 8,000 Teleph one and postage same $ 8,5 00 24,5 00 Total Expenses 482,00 Earnings before income taxes 130,983 Income tax 20% of EBIT 26,197 Net earnings $ 104,786 11...
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BUS1220MarketingReportExhibits - Packaging Freezer...

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