bus 5112 - written assignment - unit 3.docx - UNIVERSITY OF THE PEOPLE BUS 5112 MARKETING MANAGEMENT UNIT#3 WRITTEN ASSIGNMENT#3 Read the article \u201cA

bus 5112 - written assignment - unit 3.docx - UNIVERSITY OF...

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UNIVERSITY OF THE PEOPLE BUS 5112 MARKETING MANAGEMENT UNIT #3 WRITTEN ASSIGNMENT #3 Read the article: “A Real-Time Case Analysis” and then perform a case analysis that covers the following questions: In your own words, what is Volkswagen’s Strategy in 2018 that was originally announced in 2008? What do you believe were the most important key elements of Volkswagen’s Strategy 2018? Where did they fail? In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach, or propose a better approach. Discuss whether the overarching vision driving Volkswagen’s Strategy 2025 is clear and whether the approaches they are taking will help them achieve it. Why or why not? Are the initiatives designed to transform certain areas of Volkswagen’s core business achievable that are outlined in their strategy 2025? Why or why not? Volkswagen Group is a major German automobile manufacturer that was founded by the German government to mass-produce a low priced “people’s car.” and it’s headquartered in Wolfsburg,
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Germany. Ferdinand Porsche who was commissioned by the German government became the responsible person for the original design of the car. The company started mass production in 1946 right after World War II. Volkswagen has been operating several plants throughout much of the world, including the United States, China, Brazil, and Mexico since the 1950s. According to Bowler (2015), it owns various automotive companies such as Audi, Porsche, SEAT, Skoda, Lamborghini, and Bugatti. “A Real-Time Case Analysis” article performs an evaluation of the strategy and performance of the company, an analysis of internal resources and capabilities,
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