Chapter 8 questions mktg

Chapter 8 questions mktg - Chapter 8 TURNING MARKETING...

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Chapter 8 TURNING MARKETING INFORMATION INTO ACTION Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Test Screenings: Listening to Consumers to Reduce Movie Risks (pp. 163-164) 1, 2, 3, 163 4, The Role of Marketing Research (pp. 164-165) 5, 7, 8, 12, 13, 164 6, 9, 10, 11, Step 1: Define the Problem (pp. 165-167) 18, 19, 20, 24, 28, 165 14, 16, 21, 22, 27, 29, 15, 17, 23, 25, 26, Step 2: Develop the Research Plan (pp. 167-168) 30, 36, 37, 38, 40, 43, 46, 47, 166 32, 33, 44, 45, 31, 34, 35, 39, 41, 42, 48, 49, 50, Step 3: Collect Relevant Information (pp. 168-176) 51, 54, 55, 56, 57, 58, 59, 65, 86, 87, 92, 98, 99, 100, 104, 105, 106, 121, 122, 128, 130, 168, 169 61, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 84, 107, 108, 109, 110, 111, 129, 167 52, 53, 60, 62, 63, 64, 66, 67, 83, 85, 88, 89, 90, 91, 93, 94, 95, 96, 97, 101, 102, 103, 112, 113, 114, 115, 116, 117, 118, 119, 120, 123, 124, 125, 126, 127, 131, Step 4: Deliver the Final Report (pp. 177-179) 132, 170, 171 Sales Forecasting Techniques (pp. 179-180) 133, 134, 139, 140, 141, 142, 143, 144, 145, 147, 151, 156, 157, 158, 174, 177 146, 154, 159, 160, 172, 175 135, 136, 137, 138, 148, 149, 150, 152, 153, 155, 173, 176 Video Case: Ford Consulting Group, Inc.: From Data to Actions (pp. 182-183) 161 162 Note: Bold numbers indicate short essay questions. CHAPTER 8 TURNING MARKETING INFORMATION INTO ACTION MULTIPLE CHOICE QUESTIONS 8-1 CHAPTER OPENING EXAMPLE: TEST SCREENINGS CONCEPTUAL
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Field of Dreams, Honey, I Shrunk the Kids and Pretty Woman were all movies that: a. had no marketing research done before they were released. b. contained no product placement advertising. c. used subliminal advertising. d. were based on novels. e. had modifications made after marketing research was conducted on them.
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