Memo - SOM 301 LAB MEMO Memo Topic and Abstract due date:...

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SOM 301 LAB – MEMO Memo Topic and Abstract due date: Submit to Lab Blackboard by Friday, September 23 at 11:59 pm EST Optional Draft due date: Week of November 7 Final Draft due date: Week of December 5 Points: Memo Topic and Abstract: 10 points maximum: Grades will be no credit (0 points), does not follow directions (0 points), partial credit (5 points), or full credit (10 points). Optional Draft: 0 points; for feedback purposes. Final Draft: 200 points. Objective: To develop research and persuasive writing skills Purpose: To inform and persuade Format: Memo Audience: Superior Hard Copy: One hard copy required of Optional Draft (if completed); one hard copy required of Final Draft . SafeAssign: Yes; submission is required for Final Draft . Failure to submit to SafeAssign by the start of lab will result in a grade of zero even if a hard copy is submitted by the end of lab. Grading: See pages 4-5 of this document and rubric posted to Blackboard. Honor Code: All instances of plagiarism–intentional or unintentional–will result in a report sent to the University Honor Committee and a recommendation of a zero for the assignment, and possibly the course. The ability to persuade is an important skill you will need in the business world. Persuasion is particularly important for any business or organization that sells goods or services. The effectiveness of a persuasive argument depends largely on the reasonableness of the idea and the credibility of your research. Corporate Social Responsibility While various businesses may define Corporate Social Responsibility (CSR) in different ways, a generally agreed upon definition is that CSR is the act of conducting business in a way that considers the welfare of society. On a micro-level, CSR allows a business to contribute to the wellness of the community in which it resides. This could include donation of services or goods, partnership with a charitable organization, adjustment of policies out of concern for the local environment, and implementation of procedures that create an ethically aware work force. Being active in the local community has the potential to greatly benefit the reputation of a company if the practice is implemented properly. However, involvement with a controversial issue or group may severely harm the company. In a weak economy, CSR is still important, though companies will likely prefer low and no cost CSR programs. The website http://www.csrwire.com/ may be useful in providing you with additional information on CSR.
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This note was uploaded on 10/24/2011 for the course GOM 301 taught by Professor Manfreed during the Spring '11 term at Cardiff University.

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Memo - SOM 301 LAB MEMO Memo Topic and Abstract due date:...

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