9Strategic_Alignment_of_Direction

9Strategic_Alignment_of_Direction - Strategic Aligment of...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Strategic Aligment of Direction Dr. Than K. Nguyen
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Strategic Alignment of Direction Fundamentals Organization is a group of “People” Need for Alignment – Translating the work of each person into common goals Communication and Motivation is key – People have to know and care about the strategy before acting on it Measurement via Key Performance Indicators (KPIs) Role Clarity is needed – Transparency is useful How can this alignment be created? Why would an organisation go to the trouble of cascading its corporate strategy? Is a formal (deliberate) process required?
Image of page 2
STRATEGY FORMATION DIAGNOSIS,CONCEPTION AND ALIGNMENT EFFECTIVE REALISATION REQUIRES THE ALIGNMENT OF ALL EFFORTS WITH THE STRATEGY A SINGLE, UNIFYING PLAN c Copyright, 2004. J A Eady
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
PRODUCTIVITY SYNERGY ALIGNMENT ACCOUNTABILITY OWNERSHIP ALIGNMENT Alignment Concept
Image of page 4
ENVIRONMENT COMPANY HISTORY VALUES VISION/MISSION GOALS STRATEGY Market Industry Political Legal Competition Economy Social Philosophy Ethics Core/Specific A UNIFYING STRATEGY addresses mission/vision in the context of both internal and external factors. c Copyright, 2008. J A Eady
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Executive Evangelism Charismatic CEO such as Sam Walton of Walmart or Bill Mariott of Mariott Corp. or Richard Branson of Virgin They view People not as “things” or “disposable commodities” or “statistical units of business” but as “human beings” with needs Business is not just a big machine that runs on money Business is a way that real people (employees) create value for other real people (customers)
Image of page 6
The work of an organisation is detailed in its action plans and enabled through supporting budgets . The development of these plans and budgets is therefore critical to alignment, synergy and productivity.
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern