9Strategic_Alignment_of_Direction

9Strategic_Alignment_of_Direction - Strategic Aligment of...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Strategic Aligment of Direction Dr. Than K. Nguyen Strategic Alignment of Direction Fundamentals Organization is a group of “People” Need for Alignment – Translating the work of each person into common goals Communication and Motivation is key – People have to know and care about the strategy before acting on it Measurement via Key Performance Indicators (KPIs) Role Clarity is needed – Transparency is useful How can this alignment be created? Why would an organisation go to the trouble of cascading its corporate strategy? Is a formal (deliberate) process required? STRATEGY FORMATION DIAGNOSIS,CONCEPTION AND ALIGNMENT EFFECTIVE REALISATION REQUIRES THE ALIGNMENT OF ALL EFFORTS WITH THE STRATEGY A SINGLE, UNIFYING PLAN c Copyright, 2004. J A Eady PRODUCTIVITY SYNERGY ALIGNMENT “ ACCOUNTABILITY OWNERSHIP ALIGNMENT Alignment Concept ENVIRONMENT COMPANY HISTORY VALUES VISION/MISSION GOALS STRATEGY Market Industry Political Legal Competition Economy Social Philosophy Ethics Core/Specific A UNIFYING STRATEGY addresses mission/vision in the context of both internal and external factors. c Copyright, 2008. J A Eady Executive Evangelism Charismatic CEO such as Sam Walton of Walmart or Bill Mariott of Mariott Corp. or Richard Branson of Virgin They view People not as “things” or “disposable commodities” or “statistical units of business” but as “human beings” with needs Business is not just a big machine that runs on money Business is a way that real people (employees) create value for other real people (customers) The work of an organisation is detailed in its action plans and enabled through supporting budgets . The development of these plans and budgets is therefore critical to alignment, synergy and productivity....
View Full Document

This note was uploaded on 10/24/2011 for the course ECON 101 taught by Professor Abcd during the Fall '11 term at RMIT Vietnam.

Page1 / 14

9Strategic_Alignment_of_Direction - Strategic Aligment of...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online