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eao200901-07 - FACTA UNIVERSITATIS Series Economics and...

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FACTA UNIVERSITATIS Series: Economics and Organization Vol. 6, N o 1, 2009, pp. 59 - 67 DEVELOPMENT OF HUMAN RESOURCES AS STRATEGIC FACTORS OF THE COMPANIES' COMPETITIVE ADVANTAGE UDC 005.96 Jelena Vemi ć Đ urkovi ć Faculty for Service Business, University Educons [email protected] Abstract . Today, in the midst of a complex and turbulent environment, the world economy and market are developing quickly. In the analysis of their competitive factors, the prevailing understanding is that the bases from which everything begins and on which everything depends are the people and their position rather than structure and function. Competitive position of any business system within the global business environment depends on its flexibility, inventiveness and focusing on their employees' quality. The subject of this article is the development of the employees as the generic function of human resource management from the viewpoint of its influence on individual performances, and based on this, on direct effect on the company's development and the increase of its competitiveness. The main starting point of this article is the idea that knowledge, as the result of the employees' development, is becoming a strategic resource and centre of competitive advantage and differentiation in modern economy. Attempting to change from within to adjust to external changes, modern organizations encourage development of employees and seek after methods and instruments enabling them to change the employees' knowledge and skill structure as the basis of organizational development. Key Words : Development of human resources, knowledge, human resource management, competitive advantage, education, learning organization. 1. I NTRODUCTION The complexity of the entire globalization process, which gave rise to increasing mu- tual dependence of different economies, branches and organizations, makes new issues with respect to human resources and their knowledge as the sole creative factor of the new value and profit creation actual. Instead of the present day domination of natural and fi- nancial resources, the world's well-developed countries are redirecting their developmen- tal goals and strategies toward the domination of human resources. The change in role and Received May 18, 2009
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J. VEMI Ć Đ URKOVI Ć 60 the way of functioning of the present day business systems as basic management subjects requires radical change in role and importance of their employees. It is necessary to create new, modern and quality human resources that may effectively accomplish the goals of business and developmental policy; all this in conditions of huge economical uncertainty, quick technological changes, dynamical transformation and change of proprietary rela- tionships. The competitive position of any enterprise in the present-day highly competi- tive market requires good and well-developed basis of employees on which all the work and strategy, both of growth and development, are founded. Development of human re-
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