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Unformatted text preview: when you complete a survey on a product and are asked to rate their products on a number scale. Ratio scale uses the three previous scales and adds an absolute zero or starting point to the scale. An example is rating the TV show by the number of viewers that watched the show. Another example is the amount of money that a movie made during the opening weekend. I have been assigned to conduct a research project on ferret food. I would use the normal scale to identify my delivery trucks by numbering them. I would use the ordinal scale to rate my ferret food based upon my competition with my market. I would use the interval scale to rate the stores that sell the most ferret food and make me the most profit. I would use the ratio scale to indicate my advertising dollars in different areas based upon their results....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11