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Unformatted text preview: company wanted to find out how many customers are interested in a particular area, they can conduct a search called data mining and send sales ads to just those customers. External secondary data is broken down into two sources; general business sources and government sources. General business data is collected from several areas; newspapers, magazines, and trade shows. Government sources are the largest source of secondary data in the world. One major area where data is obtained is the Census Bureau. The Census data is broken down in areas such as age, sex, and marital status. Other valuable data such as consumption details such as automobile ownership, housing types, and work status, all of these areas are needed for locating your target market for your products....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11