Unformatted text preview: Scanner panels is data collected by giving the consumer an identification card, every time the consumer goes to check out of the store the card is used to record their orders. The data that is recorded is brands purchased, sizes of items, and amount spent. Scanner panels with cable TV - this type of data allows companies to advertise only to their target market group or where they are trying to gain market shares. Media panels are electronic devices that automatically record a consumers viewing behavior. When a consumer watches TV data such as channels watched, time viewed, and pay per view events ordered. Longitudinal data allows companies to measure brand loyalty, usage, and price sensitively over time. I would most prefer the electronic scanner data because I find out what my target market is purchasing and who my competition is. When changes are made to my products I can see the results through the scanner data later on....
View Full Document
- Spring '11
- Marketing, Brand, Universal Product Code, watch, Electronic Scanner Data