Unformatted text preview: well trained and have a very vast knowledge of the topic being discussed. The moderator must be able to build rapport with all the members and have the ability to hold the members together and keep the discussion moving. The next step is to prepare an outline of what will be discussed. There must be an outline to guide the flow of the discussion to insure success from the focus group. Often discussions are in three parts; the introductions (build rapport), main body (topic discussion), and closing (recapping and finalizing). Next is actually conducting the focus group. This is accomplished by applying all of the above steps preferably in this order to insure that all areas are covered. Lastly is preparing the groups report. When the focus group is complete the results must be compiled and a report must be prepared and presented to higher personnel....
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- Spring '11
- Marketing, James Tilley, Marketing Research BBA