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Unformatted text preview: disadvantages are the amount of time to contact a large number of people. In todays society both parents are working thus no one is at home to be interviewed. Mail interviews can be conducted in several different ways from postal mail, e mail, and faxes. Mail interviews are conducted by sending out a questionnaire to collect data. When conducting surveys via e mail you can contact much greater numbers very quickly and the responses can be analyzed just as quick. The cost of conducting e mail surveys is low, they can be sent out on a global scale. Some disadvantages, we often delete the surveys or send to junk mail resulting in a low response rate. No complex questions can be asked and questions can often be answered over and over again. I would use a mix of all four until I found the one that works the best for my area, my targeted market, and my budget versus response rates....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11