{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Research S1,E1,Q10 - that a readjustment could be...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research BBA 3231 James Tilley, Sec 1, Ex 1 Q 10 Internal validity is a measurement in accuracy of an experiment. My explanation is what caused the effect. The way I would establish internal validity would be to conduct a marketing experiment in my new job. I would only conduct the experiment (ferret food) in a few stores with minimal changes so that the changes could be identified as to why. It is very important not to change too many things at once so that the cause can be known. I would track days of the week, time of day, and locations within the store the experiment took place. I would also track if my experiment were to cause any decrease in sales so
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: that a readjustment could be made quickly. External validity is being able to identify the cause and effect of the experiment. When the cause has been identified, it must research if it can be replicated in a larger market. If the experiment was successful in a small market, it could have different effects in a large market. Where was the experiment conducted, in a controlled environment or a field environment? Information such as this could have large effects if the external doesn’t replicate the internal studies....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern