Unformatted text preview: most time to compile because it is all four scales together. The ratio scales may offer too much data depending on what information was requested. I would recommend the ratio scale simply because it is a combination of all four combined. It allows you to classify, rank, and compare the objects and their differences. I would be able to provide numerous types of data within the four different scales. I feel it is better to have the data and not need it than need it and not have it. If the data is not used then it maybe used as secondary data at a later point in time....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11