Marketing Research S2,E2,Q3 - to test the validity of the...

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Marketing Research S2, E2, Q3 James Tilley, 104202 Validity is basically defined as the amount of error within the scale. The lesser amount of error within the scale the more validity it has. If I were to test the validity of a previous instrument I would use criterion validity method. The criterion method uses other scales
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Unformatted text preview: to test the validity of the interment; basically it compares its findings with other measurements. This method not only compares data, it uses the data collected from several different research teams. If your teams findings are drastically different from other teams findings then where are the errors within the data?...
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.

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