{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Research S2,E2,Q3 - to test the validity of the...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research S2, E2, Q3 James Tilley, 104202 Validity is basically defined as the amount of error within the scale. The lesser amount of error within the scale the more validity it has. If I were to test the validity of a previous instrument I would use criterion validity method. The criterion method uses other scales
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: to test the validity of the interment; basically it compares its findings with other measurements. This method not only compares data, it uses the data collected from several different research teams. If your teams findings are drastically different from other teams findings then where are the errors within the data?...
View Full Document

{[ snackBarMessage ]}