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Unformatted text preview: to test the validity of the interment; basically it compares its findings with other measurements. This method not only compares data, it uses the data collected from several different research teams. If your teams findings are drastically different from other teams findings then where are the errors within the data?...
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11