Unformatted text preview: conducted the greater amount of reliability can be established. I would use the test-retest reliability method. This method is very similar to how I would establish reliability in the scale. The test-retest method conducts two identical tests at two different times to determine the amount of reliability within the scale....
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- Spring '11
- Marketing, four weeks, Test-retest, James Tilley, Marketing Research S2, test-retest reliability method