Marketing Research S2,E2,Q4 - conducted the greater amount...

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Marketing Research S2, E2, Q4 James Tilley, 104202 Reliability is the consistence of the scale when the research is repeated. If the scale is considered reliable then there is a small margin of error when the scale is conducted several different times. The way I would establish reliability within the scale would be to conduct several different research scales. The research would be conducted two to four weeks apart with the conditions as similar as possible. The more research scales that are
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Unformatted text preview: conducted the greater amount of reliability can be established. I would use the test-retest reliability method. This method is very similar to how I would establish reliability in the scale. The test-retest method conducts two identical tests at two different times to determine the amount of reliability within the scale....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.

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